Maggie McDermott

Maggie McDermott is an Associate Professor in the Department of Marketing at the University of Wisconsin-La Crosse (UW-La Crosse), within the College of Business Administration. She specializes in Sustainability in Business and teaches courses such as Principles of Marketing, Sustainability in Marketing, and International Marketing. Her professional background includes consulting in process improvement for Healthcare, Higher Education, and Human Services, alongside certifications in Lean Services and Six Sigma training.

Education:

• PhD: University of Minnesota
• Masters and Undergraduate: Winona State University

Research Interests: Maggie’s work focuses on integrating sustainability into business practices and pedagogical strategies for critical thinking in a digital age. Her recent publication highlights creative in-class exercises to enhance student engagement and analytical skills. She actively contributes to curriculum development through courses like the Business Sustainability Capstone and Global Consulting Program in Slovakia.

Professional Contributions: Her consulting expertise spans process optimization in healthcare and education sectors. She has collaborated on studies published in Management Teaching Review and actively participates in academic advising and internship coordination for the College of Business Administration.

Labs/Teams: While no specific labs are mentioned, her involvement in study abroad programs and capstone projects suggests collaborative work with industry partners and international educational initiatives.