Mafalda Nogueira

Mafalda Nogueira is a Lecturer in Marketing at the Portuguese Institute of Marketing Administration (IPAM), where she coordinates the Marketing Management Master’s program. She holds a PhD in Marketing from Lancaster University, a Master’s in Marketing from the University of Porto, and a degree in Economics from Universidade Portucalense Infante D. Henrique.

Her research focuses on ethical and sustainable marketing practices, including:

• Corporate Social Responsibility
• Social Marketing
• Consumer Behaviour
• Sustainable Marketing strategies

She has contributed to academic discourse through publications in journals such as the Journal of Cleaner Production, Journal of Food Products Marketing, and Journal of Consumer Behavior, emphasizing marketing’s role in societal and environmental well-being.