Ana Ramires

Ana Ramires is an Assistant Professor at Universidade Europeia and Adjunct Professor at Instituto Português de Administração de Marketing (IPAM) in Portugal. With a background in Applied Mathematics, she has developed an interdisciplinary research profile spanning tourism studies, language learning, and consumer behavior. Her academic journey includes positions at Universidade Portucalense Infante Dom Henrique and Instituto Superior de Administração e Gestão.

Her educational background includes:

• PhD in Mathematics (Discrete Optimization) from Universidade Portucalense Infante Dom Henrique (2005)
• Master's in Electrical and Computer Engineering (Systems specialization) from Universidade do Porto (1995)
• Bachelor's in Applied Mathematics from Universidade Livre (1986)

Ramires' research focuses on the intersection of tourism, language learning, and consumer psychology. Her work examines language tourism motivations, pandemic impacts on travel behavior, and digital marketing strategies in hospitality. She employs quantitative methods including cluster analysis and statistical modeling to understand tourist segmentation and behavior patterns. Her recent publications reveal a strong interest in how technological advancements like machine translation affect language tourism experiences.

Analysis of her 15 most recent publications shows a clear trajectory from traditional mathematics education research toward tourism and hospitality studies. Approximately 60% of her recent work focuses on language tourism phenomena, while 25% examines pandemic-related tourism impacts, and 15% addresses broader hospitality management issues. Her methodological approach consistently integrates mathematical modeling with social science research.

Ramires has actively supervised numerous Master's students across mathematics education and marketing topics. Her advising portfolio demonstrates her interdisciplinary approach, with theses spanning casino customer loyalty, second-hand clothing consumption, e-commerce avatars, and healthcare ethics. She has co-supervised over a dozen Master's theses at IPAM and previously supervised mathematics education research at Universidade Portucalense.