Luna Wu

Qiwei Luna Wu is an Assistant Professor in the Department of Communication Studies at Texas Tech University, specializing in health communication. Her research focuses on the impact of communicative environments (media, clinical communication) on health outcomes, particularly in areas like patient-provider communication, telehealth, and health technology adoption. She employs quantitative methods such as statistical modeling and secondary data analysis. Dr. Wu earned her Ph.D. from Texas A&M University and holds master's degrees from the University of Illinois at Chicago and Hong Kong Baptist University, along with a B.A. from Southwest Jiaotong University.

Her key research areas include health technology, telehealth, and the role of communication in mitigating social determinants of health. Recent studies explore how patient-centered communication can address structural health disparities and the influence of AI in cancer care. Teaching focuses include health communication research methods, health intervention design, and communication theory.

Luna Wu has published extensively in journals such as Health Communication, Patient Education & Counseling, and Journal of Broadcasting & Electronic Media. Her work bridges academic research with practical applications, emphasizing equitable healthcare communication strategies. She collaborates with institutions like the University of Texas at Arlington and focuses on improving health outcomes through better communication practices.

Her research often highlights the dual role of trust in healthcare providers and social media, the psychological well-being of healthcare workers during crises, and the adoption of digital health tools. Current projects address AI's role in personalized cancer care and the long-term effects of pandemic communication on healthcare utilization.