معرفی
Professor Luke Sloan, based at Cardiff University's School of Social Sciences, serves as the Academic Partner for Student Voice and Engagement and Deputy Director of the Social Data Science Lab. With a career spanning 2010–present at Cardiff (Lecturer to Professor), he leads institutional programs like Module Enhancement and CardiffPulse while chairing the Student Voice and Partnership Committee. His work focuses on social media analytics, quantitative methods, and data linkage between surveys and Twitter.
- Education:
- PhD (Political Science, 2010)
- MSc (Social Research, 2007)
- BSc (Politics, 2006)
Research Highlights: Internationally recognized for developing demographic proxies for Twitter, Sloan's research addresses representation in social media, data linkage methodologies, and ethics in big data social science. His ESRC-funded project (£906k) investigates survey-Twitter linkage, while prior work includes crime-sensing algorithms and election prediction models using social media.
Scientific Contributions:
- Dillwyn Medal (Learned Society of Wales, 2019)
- Most Effective Teacher Award (Cardiff, 2013)
- Co-author of Bryman's Social Research Methods (6th ed, 2021)
Teaching Innovation: As Co-Director of the Q-Step Centre, he developed the BSc Social Analytics program (UCAS code J3G5) in collaboration with the Office for National Statistics. His roles include Director of Learning and Teaching (2020–2022) during pandemic educational continuity.
Labs & Collaborations: Leads the Social Data Science Lab and sits on the Social Media Analytics Review and Information Group (SMARIG). Collaborates with the Office for National Statistics and Food Standards Agency.
