Luiz Silva Souza

Dr. Luiz Silva Souza is a Senior Lecturer in Social Psychology at the Department of Psychology, Kingston University. He is affiliated with the School of Law, Social and Behavioural Sciences within the Faculty of Business and Social Sciences. His academic background includes a PhD in Psychology from the Federal University of Espirito Santo, Brazil, with a research internship at Aix-Marseille University, France.

His research focuses on social movements, political action, and attitudes toward animal research. Key areas include social representations of health issues (e.g., alcoholism, Hanseniasis), psychosocial interventions in primary healthcare, and the social psychology of human-animal relations. He has conducted studies on UK Covid-19 mutual aid groups, middle-class South Asian health perceptions, and the impact of argument framing on animal-derived product consumption.

His work emphasizes applying social psychology to real-world problems, particularly in marginalized communities. He has collaborated with primary healthcare centers to implement health promotion groups and has explored the intersection of ideology and common sense in Brazilian societal contexts. His teaching integrates critical social psychology to analyze ideology in everyday life.

Publications span over two decades, with recent emphasis on pandemic-related social dynamics and animal rights advocacy. His methodologies include participatory observation, discourse analysis, and action research.