Luiz Moutinho

Professor Luiz Moutinho is a globally recognised authority in marketing and futures research, currently serving as Visiting Professor of Marketing at Suffolk Business School, University of Suffolk (UK), Marketing School (Portugal), and as Adjunct Professor of Marketing at the Graduate School of Business, University of the South Pacific (Fiji). Over a 31-year professorial career he has held the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow (1996-2015), the world’s first Chair in BioMarketing and Futures Research at Dublin City University (2015-2017) and visiting appointments at 27 universities worldwide.

Education

• PhD, University of Sheffield, 1982
• MA, BA, FCIM (Chartered Institute of Marketing)

Research Interests

Professor Moutinho’s work sits at the intersection of marketing, neuroscience and artificial intelligence. His current research clusters around:

• Futures research & marketing foresight: scenario planning, evolutionary algorithms, algorithmic self
• Neuro & biometric marketing: wearable emotion-detection devices, fMRI/EEG studies, eye-tracking
• AI & decision modelling: artificial neural networks, machine learning for consumer choice
• Tourism & services marketing: destination choice modelling, luxury hospitality pricing

He has authored 155+ refereed journal articles and 34 books, generating 14,050+ Google Scholar citations (h-index 55, i10-index 196 as of January 2020).

Scientific Awards & Recognition

• 2017 Professor Honoris Causa, University of Tourism and Management Skopje
• 2018, 2006, 2003, 2001, 1997, 1996 Emerald Literati / ANBAR Highly Commended / Outstanding Paper Awards
• 1998 Martin Oppermann Memorial Best Article of the Year Award
• 1998 Best in Research Award, Portuguese Marketing Management Institute
• 2015 External Member, Hellenic Open University
• International Research Fellowships at Neurolab (Finland) and DACC Lab (Macau)

Doctoral Programmes & Editorial Leadership

Professor Moutinho directed doctoral programmes at:

• Confederation of Scottish Business Schools (1987–1989)
• Cardiff Business School (1993–1996)
• University of Glasgow Doctoral Programme in Management (1996–2004)

He is the founding editor-in-chief of the Journal of Modelling in Management (JM2), co-editor-in-chief of the Innovative Marketing Journal, associate editor for five additional journals and serves on the editorial boards of 50 international academic journals.