Luis Lopez-Preciado

Dr. Luis Lopez-Preciado serves as an Assistant Professor in the Department of Business and Economics at Salve Regina University, teaching marketing, communication, and branding courses with emphasis on real-world application and ethical decision-making aligned with the university's mercy mission.

Education:

• Lic. ciencias de la comunicación, Universidad del Valle de México, Campus Querétaro (2000)
• M.A. in multicultural consumer marketing, University of Texas at Austin (2002)
• Ph.D. in communication, University of Miami (2010)

His research examines multicultural consumer behavior, branding strategies, and disruptive market entry models within global contexts, consistently integrating consumer research best practices and ethical frameworks. This work directly informs his classroom approach where students engage in client-based projects analyzing real marketing challenges.

As a dedicated mentor, he guides students through hands-on research exploring multicultural consumer behavior and branding strategies, fostering leadership skills grounded in social responsibility. His professional philosophy centers on developing marketers who view their discipline as a force for positive societal impact.