Lu Liu

Lu Liu is a Senior Lecturer in Business and Management at Bath Business School, Bath Spa University. She leads the International Business pathway for undergraduate and postgraduate programs and serves as Associate Director of the Research Centre for Leadership, Ethics and Professional Practice. Previously, she worked at the University of Bolton, University of Sheffield-Sheffield International College, Harbin Engineering University, and a Chinese state-owned textiles trading company.

• Education: PhD in Knowledge and Information Management (University of Bolton, UK), PG Certificate in Professional Learning in Higher Education (Bath Spa University), MSc in International Business (Luleå University of Technology, Sweden), BA in International Economics and Business (Østfold University College, Norway), BEng in Engineering Economics (Harbin Engineering University, China).

Research Focus: Lu Liu investigates:

• Integration of knowledge management into management information systems for SMEs/non-profits.
• Performance of international new ventures post-entry.
• Economic development in ethnic minority and less-developed regions.
• Business ethics in emerging markets.
• Online teaching methodologies and cross-cultural pedagogical comparisons.

Article Trends: Her work spans SME management, cultural industry innovation, financial literacy, AI in healthcare, and virtual teaching. Common themes include cross-cultural analysis, knowledge systems, and technology-driven education.

Advising: Lu Liu supervises PhD research on topics like cultural impacts on ethical decision-making, knowledge management in supply chains, financial literacy comparisons, and AI in humor generation. She prioritizes qualitative methods (case studies, grounded theory), quantitative approaches (surveys, longitudinal studies), and mixed methods.

Leadership & Networks: She co-leads the Research Centre for Leadership, Ethics and Professional Practice and holds memberships in the Higher Education Academy, American Economic Association, and The Foundation of CUAES Research Committee on Ethnic Minorities. She also serves as a consultant for the Institute of Hei Jhin Culture at Jiamusi University, China.