Lora Markova

Dr Lora Markova is a researcher and Module Leader at the Institute for Creative Futures, Loughborough University London. She leads modules in Immersive Experiences, Creative Technologies, and Creative Industries, while supervising dissertations in Transmedia Storytelling and Digital Cultural Heritage. Her career spans academic, research, and professional roles across Europe.

• Academic Affiliation: Institute for Creative Futures, Loughborough University London
• Research Focus: Socio-cultural dimensions of immersive experiences, transcultural aesthetics, and creative technologies (XR/AR/VR).

Lora's work explores applied convergence in creative industries, particularly screen, performance, and heritage sectors. She has contributed to the REF 2021 Impact Case Study on Leonora Carrington and served as an evaluation expert for EU programs like HORIZON and Creative Europe.

• Scientific Awards:
  • ALBA prize for the best MA thesis of the Erasmus Mundus Euroculture Consortium
  • HSP Huygens Grant for Excellence by NUFFIC and the Dutch Ministry of Education, Culture and Science