معرفی
Lloyd Corder is a Part-Time Lecturer at the Tepper School of Business, Carnegie Mellon University, and an adjunct faculty member at the University of Pittsburgh, Pennsylvania State University, and Chatham University. He specializes in marketing research, leadership communications, and measuring marketing ROI. With over 25 years of professional experience, he founded CorCom, Inc. and previously served as Vice President of Marketing Research at Ketchum, a top global PR firm. He has conducted over 1,000 marketing research projects and authored numerous books, including The Snapshot Survey and Marketing ROI: Measuring & Maximizing Campaign Results.
His research focuses on affordable marketing strategies, leadership communication, and global business practices. He has been recognized with six Silver Anvils and the 1999 Bronze Anvil for Research. Courses taught include Organizational Communication and Non-Verbal Communication.
Dr. Corder frequently presents at conventions and has contributed over 50 articles to business publications. He emphasizes practical, actionable insights in his work, as highlighted in his publications and consulting projects.
