Lisa Peyton

Lisa Peyton serves as an Assistant Teaching Professor at the University of Oregon's School of Journalism and Communication (SOJC) in Eugene, specializing in AI for marketing, immersive media, and strategic communications. A recognized Pacific Northwest leader in digital communications, she bridges bleeding-edge technology with audience engagement principles.

Her research integrates psychology, immersive storytelling, and data-driven strategy to help organizations emotionally connect with audiences through AI and extended reality (XR) platforms. Peyton's industry work with Intel, Microsoft, The Smithsonian, Hewlett Packard, and Alaska Airlines demonstrates practical applications in virtual events, brand experiences, and B2B communication systems.

Peyton actively shapes industry discourse through contributions to VentureBeat, MarTech.org, and Social Media Examiner, covering topics like custom GPT development and 3D business networking. Her innovative approach includes a SAMMY Award-nominated Mad Men-themed Twitter campaign, and she presents globally at events including Cannes Lions and Augmented World Expo.