Lis Ku

Lis Ku is a Senior Lecturer in Psychology at De Montfort University's School of Applied Social Sciences. Her research examines materialism's psychological impacts, including its effects on well-being, consumer behavior, and academic outcomes across cultures. She explores how values (materialistic vs. intrinsic) influence mental health, body image, and learning engagement.

Additional work addresses risky behaviors (e.g., hazardous drinking) and pandemic-induced value shifts. Cross-cultural studies focus on Chinese and Western populations, analyzing cultural differences in personality, consumerism, and life goals.