معرفی
Linda Hui Shi is an Associate Professor of Marketing and International Business at the Peter B. Gustavson School of Business, University of Victoria, Canada. Her research focuses on global marketing strategy, China marketing, customer relationship management, global account management (GAM), and luxury product consumption/counterfeit research. She has published extensively in top journals and presented at international conferences. Her work bridges academic and practical insights, particularly in GAM and cross-cultural consumer behavior.
Education:
- BA in Finance, Sun Yat-Sen University, Guangzhou, China
- PhD in Marketing, Eli Broad School of Business, Michigan State University
Research Interests:
- Global marketing strategy
- Luxury product consumption and counterfeit solutions
- Business-to-business relationships and GAM
- Marketing in Asia Pacific, especially China
Teaching:
- PhD courses in research methods
- MBA/Undergraduate courses in international marketing and global strategy
Awards:
- IMR Best Paper Award (2011)
- SSHRC-funded research ($87,988) on cultural values and luxury consumption
Prior Experience: Worked at Procter & Gamble China on inventory optimization and supply chain projects, earning an "Excellent Contribution" award for inventory management innovations.
