Lin Peng

Professor Lin Peng serves as the Krell Chair Professor of Finance at the Zicklin School of Business, Baruch College, City University of New York, with concurrent Visiting Professor appointments at the University of Cambridge's Faculty of Economics and Princeton University's Bendheim Center for Finance. Her research integrates behavioral finance, social network theory, and modern financial technology to examine market dynamics, investor behavior, and corporate governance structures across global markets.

Lin Peng's scholarly work centers on how social connections and digital networks influence financial decision-making, with particular emphasis on crowdfunding markets, ESG integration, and attention-driven asset pricing anomalies. She investigates the psychological and sociological factors affecting financial analysts' performance and market outcomes, while exploring climate finance implications through the lens of corporate governance and institutional investor behavior. Her research methodology frequently leverages large-scale datasets from social media platforms and trading systems to uncover patterns in market microstructure.

Analysis of her 2020-2024 publications reveals a cohesive research trajectory examining social network effects across multiple market contexts. Key contributions include demonstrating how news diffusion through social networks impacts stock reactions, quantifying social proximity effects on capital allocation, and identifying facial trait influences on financial analyst credibility. Her work consistently bridges theoretical finance with real-world market phenomena, appearing in premier journals like Review of Financial Studies and Management Science.

While specific details about doctoral students and research grants are not publicly documented in the source materials, Professor Peng's collaborations with institutions including the Federal Reserve and international universities indicate extensive research partnerships. Her media presence—including Financial Times coverage of lottery stock research and ESG panel participation—demonstrates the policy relevance of her work in evolving financial ecosystems.