Lidia Varbanova

Lidia Varbanova is an Adjunct Professor at Plovdiv State University, specializing in Cultural Management. She is a globally recognized consultant, educator, and coach in the arts, culture, and creative industries, with over 20 years of experience across 60+ countries. Her work emphasizes strategic planning, entrepreneurship, and sustainable development in cultural sectors.

Her research focuses on international cultural cooperation, strategic management frameworks, and the intersection of arts with social and economic development. She has authored influential publications on creative clusters, rural cultural revitalization, and digital cultural economies.

Varbanova’s professional networks include the International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT), Intercult, and the European Capital of Culture initiatives. Testimonials highlight her ability to bridge theoretical knowledge with practical applications, fostering innovation and leadership in cultural organizations.

Her advisory services include masterclasses on arts entrepreneurship, strategic planning, and international collaboration. She has designed curricula for cultural management programs and contributed to policy frameworks in Southeast Europe and the Western Balkans.