معرفی
Lazar Dzamic is Lecturer in Digital Marketing at Singidunum University's Faculty of Media and Communications, teaching Customer Relationship Development and Content Marketing. With prior experience at Google's creative think tank ZOO in London, he bridges industry and academic perspectives on digital marketing.
His expertise encompasses strategic content creation, CRM implementation, ethical marketing frameworks, and brand development in digital environments. Research interests focus on the intersection of technology, creativity, and consumer engagement in marketing practices.
He authored influential marketing guides including 'Content Marketing: The Ultimate Guide' and 'The Definitive Guide to Strategic Content Marketing', alongside literary works exploring creative expression in professional contexts.
He contributes to executive education programs across European business schools while developing curriculum for digital communication degrees internationally.
