Laurent Lacour

Prof. Laurent Lacour is a Managing Partner at the Frankfurt-based design agency hauser lacour, which he co-founded in 1999/2000. The agency specializes in brand development, corporate design, and interactive design for 25 employees, working with clients like Deutsche Börse Group, Siemens, and Sidel Group. He studied at Hochschule für Gestaltung (HfG) Offenbach in the early 1990s, where he met Stefan Hauser, his co-founder and long-term business partner. The agency initially focused on art and cultural institutions before expanding into broader branding services.

Research interests include

• Brand strategy
• Visual identity systems
• Trade fair and event design
• Typography
• Experimental spatial concepts
• Design for industrial clients

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The agency has contributed to major projects like the corporate design for Deutsche Börse Group and brand experiences for Sidel Group at drinktec. They emphasize balancing "loud" and "quiet" design principles, combining dynamic visual impact with detailed exclusivity.