معرفی
Laurent BERTRANDIAS serves as a Lecturer in the Marketing Department at TBS Education, Toulouse, France, focusing on critical intersections of consumer behavior and sustainability. His work addresses contemporary challenges in ethical marketing strategies and digital environmental responsibility.
His research centers on demarketing—strategies to discourage consumption as defined by Kotler and Levy (1971)—and the environmental footprint of digital technologies. He investigates consumer awareness gaps regarding internet-related greenhouse gas emissions, revealing how deeply embedded digital habits lead to responsibility denial despite growing ecological impacts. This positions his work within sustainable marketing and corporate social responsibility frameworks.
Dr. BERTRANDIAS contributes to TBS Education's research themes in Marketing & Communication and CSR & Sustainable Development, with findings disseminated through institutional publications and videos highlighting real-world applications for organizations navigating sustainability pressures.
