Laura Mørch Andersen

Laura Mørch Andersen is an Associate Professor at the Department of Food and Resource Economics, University of Copenhagen, specializing in consumer behavior economics with a focus on energy and environmental issues. Her research examines how different motives drive actual consumer behavior, particularly regarding electricity consumption patterns and willingness to pay for product characteristics.

Dr. Andersen's research interests center on understanding consumer decision-making processes in energy markets and environmental contexts. She employs both revealed preference data (actual behavior) and stated preference data (from questionnaires) in her analyses. Her expertise includes econometric methods to study:

• Consumer responses to dynamic electricity pricing
• Gender differences in household energy consumption
• The effectiveness of pecuniary versus environmental incentives
• Social network effects in residential communities
• The emotional costs of behavioral interventions in energy consumption
• Integration of renewable resources through demand-side management

Her recent publications demonstrate a strong interdisciplinary focus on electricity demand flexibility, with a clear trend toward field experiments testing consumer responses to various incentive structures. The research spans economics, environmental science, and behavioral psychology, with practical applications for energy policy and renewable resource integration. A notable pattern in her work involves examining both the technical and psychological dimensions of consumer energy behavior.

Dr. Andersen has established productive research collaborations with colleagues across multiple institutions, as evidenced by her co-authored publications. Her work on electricity demand response has received significant attention, with several papers accumulating substantial citations. While specific grant information isn't detailed in the provided text, her research output suggests involvement in energy economics and environmental policy projects.

Her research is conducted through the Section for Environment and Natural Resources at the Department of Food and Resource Economics, where she contributes to understanding the economic dimensions of environmental challenges and resource management. This section provides the institutional framework for her investigations into sustainable resource use and environmental policy effectiveness.