Laura Dwyer

Laura Dwyer is a Senior Lecturer at the Saunders College of Business, Rochester Institute of Technology (RIT), where she teaches undergraduate and graduate courses in marketing analytics, internet marketing, consumer behavior, and strategic marketing management. She holds a BS from St. Lawrence University and an MBA from RIT. In parallel to her academic role, she serves as President of Strategic Insite, LLC, a marketing consultancy firm specializing in branding and marketing strategy development.

Her expertise spans consulting, consumer behavior analysis, marketing management, strategy implementation, production management, and marketing strategy development. With over 25 years of industry experience in marketing and sales management at companies like Xerox, Eastman Kodak, and SPX, she brings practical insights to her teaching and advisory roles.

Laurie currently serves as a board member of the Rochester American Marketing Association and previously held leadership roles in the Rochester e-Business Association. Beyond academia, she actively engages in philanthropy, focusing on fundraising for the Cystic Fibrosis Foundation.