LaShonda Eaddy

LaShonda Eaddy, Ph.D., is an Assistant Professor at the Donald P. Bellisario College of Communications, Pennsylvania State University. Her research focuses on crisis communication, particularly the impacts of crisis history on organizational perceptions. She emphasizes actionable insights for public relations professionals, addressing gaps in understanding how past crises influence current crisis management strategies. Her work explores frameworks like crisis spillover and stakeholder management, with an eye toward social good and organizational resilience.

Dr. Eaddy’s expertise includes historical crisis case studies, such as the University of Georgia’s 1961 integration crisis, and contemporary challenges like pandemic communication. She advocates for ethical communication practices and leverages social media analytics to enhance crisis leadership. Her research is supported by grants from the Eunice Kennedy Shriver National Institute of Child Health and Human Development and the Population Research Institute (PRI).

Her publications span crisis history salience, trust erosion in global emergencies, and digital activism. Though no formal academic awards are listed, her contributions to crisis communication theory have positioned her as a leading scholar in the field. She advises no students listed here, and her work is centered on bridging scholarly research with practical professional applications.