Kurt Pflughoeft

Kurt Pflughoeft is the Sentry Insurance Endowed Chair of Computational Analytics at the Sentry School of Business and Economics, University of Wisconsin-Stevens Point. He serves as Director of the Center for Data Analytics and holds an academic rank of Assistant Professor. His career spans 20+ years in industry and academia, with leadership roles at MaritzCX and Market Probe.

• Ph.D. in Management Science, UW-Milwaukee (1993)
• M.S. in Management Information Systems, UW-Milwaukee (1987)
• B.B.A., UW-Milwaukee (1985)
• Data Science Certification, University of California-Irvine (2017)
• Certified Information Systems Security Professional (CISSP)

His research focuses on Machine Learning, Marketing Analytics, and Manufacturing Analytics. Recent publications address multidimensional data visualization (2024), cell tower site optimization (2022), data disclosure entropy (2022), and foundational statistical entropy measures (1994). Work trends emphasize applied analytics across business and technical domains.

Scientific Awards:

• Corporate Innovation Awards (MaritzCX, Market Probe)
• Best Paper Awards (AMA Advanced Research Techniques, Americas Conference on Information Systems)
• Undergraduate Teaching Award (University of Texas, El Paso)

Prof. Pflughoeft has taught at multiple institutions including UW-Milwaukee (1997-2000), University of Texas, El Paso (1993-1997), and Wisconsin Lutheran College. He developed corporate IT training programs and co-chaired the Great Lakes Analytics Conference in 2019.