Kristina Schmidt

Kristina Schmidt is an Assistant Professor in Marketing at Southampton Business School, University of Southampton, UK. She is affiliated with the Marketing and Sales Group, focusing on market research and consumer behavior. Previously, she served as an Assistant Professor (Lecturer) in Marketing at Aston University.

• Doctoral studies completed at WHU – Otto Beisheim School of Management (2014)
• Diploma (Master of Science) in Business Administration from University of Mannheim

Her research centers on market research methodologies and their impact on customer behavior, particularly how survey participation influences customer loyalty. She employs causal estimation techniques to understand behavioral responses in marketing contexts.

The available publication highlights her interest in rigorous methodological approaches within marketing research, particularly in isolating causal effects in consumer settings.

Scientific Awards:

• Advancement Award of the Marketing Foundation, University of Mannheim (2009)

Kristina Schmidt has contributed to academic knowledge through conference presentations and peer-reviewed outputs. While no explicit mention of advising or grant funding is present, her research trajectory suggests active engagement in empirical marketing science. She has been affiliated with leading German and UK business schools, reflecting a strong international academic profile.