Kitty Koelemeijer

Prof. Kitty Koelemeijer is a Professor of Marketing at Nyenrode Business Universiteit and director of the Faculty Research Center for Marketing & Supply Chain Management. Her research focuses on retail marketing, supply chain management, healthcare process analysis, and Lean methodologies. She holds a PhD from Wageningen University (2000) and has extensive experience combining academic work with entrepreneurship, including supervisory roles in technology startups and non-profits.

Research interests include consumer behavior in retail environments, IT-driven business models, and sociotechnical analysis of healthcare systems. She leads a team addressing topics like electronic health record workarounds and lean startup applications. Key contributions span over three decades, with notable work on assortment evaluation (1999), SEWA framework (2019), and critical success factors in IT outsourcing (2018).

• Education: PhD in Economics (Wageningen University, 2000)
• Key roles: Board member at KPN, Brunel International, Vereniging Eigen Huis, and multiple supervisory boards

Awards: Not explicitly listed, but her sustained academic and professional contributions indicate recognition in business education and applied research.

Advising/Grants: No explicit student advisees listed, but oversees research teams. Active in multi-method research projects funded by industry collaborations.

Labs/Teams: Directs Nyenrode's Marketing & Supply Chain Management Research Center, focusing on bridging academic insights with business applications in retail, healthcare IT, and innovation strategies.