معرفی
Kieran Rice is an Associate Professor in Marketing (Strategy and Marketing) at the University of Sussex Business School, where he serves as Course Director for the Marketing and Management BSc program. Previously, he worked as a Senior Lecturer at the University of Liverpool and held leadership roles in the professional education sector, including Managing Director of a major international publishing company. With over 30 years of business experience before academia, he emphasizes workplace-relevant teaching in strategic marketing, digital marketing, management, and entrepreneurship.
Education & Qualifications:
- Chartered Accountant (ACA) qualification, 1990
- Fellow (FCA) awarded in July 2020
- Senior Fellow of the Higher Education Academy (SFHEA) awarded in May 2021
Research & Teaching Focus: Integrates decades of business expertise into academic instruction, prioritizing practical relevance for students' future careers. Specializes in strategic marketing, digital marketing, and entrepreneurship education, with a commitment to fostering skills applicable to organizational growth and product/brand development.
Professional Activities:
- Senior Case Study Examiner for the Institute of Chartered Accountants in England and Wales
- Educational consultant for professional bodies on examination and training development
- Key participant in conferences such as ICAEW Partner in Learning Tutor Conferences (2021–2023)
Awards:
- Recognized for leadership and innovation in higher education through SFHEA
- FCA accreditation reflecting professional excellence in accounting
Advising & Outreach: Supervises undergraduate and postgraduate research students. Engages in outreach efforts to attract prospective students, including taster lectures on Digital Marketing at Varndean College (June 2022), East Sussex colleges (June 2022), and Thai student networks (February 2022). Collaborates with organizations like the Manufacturing Institute on topics such as 'Managing Financial Resources.'
