معرفی
Khaoula Akdim is a researcher in the School of Business Management at CUNEF, focusing on Artificial Intelligence, Consumer Behavior, and Services Marketing. With a PhD from the University of Zaragoza, she has published in high-impact journals like Psychology & Marketing and Journal of Retailing and Consumer Services.
- PhD in Business Management (University of Zaragoza, Spain)
Her research examines how AI technologies influence consumer decisions and digital interactions, particularly in voice assistants, service robotics, and mobile applications. Her work bridges Marketing and Technology Impact through frameworks like Construal Level Theory and Utilitarian-Hedonic Models.
Recent publications highlight trends in AI ethics, eWOM, and digital consumer psychology. She explores topics such as generative AI moral judgment, service robot adoption, and privacy behavior in tech-driven environments.
- Scientific Awards: Best Paper Award in different categories
Khaoula has taught Marketing and Market Research courses at the University of Zaragoza and delivered lectures in national master's programs. Her contributions span AI ethics, digital marketing, and technology adoption.
