Khan M.R. Taufique

Dr. Khan M.R. Taufique is a Senior Lecturer in Marketing at the Oxford Brookes Business School, Oxford Brookes University. His academic roles include teaching undergraduate and postgraduate courses in Marketing Management, Consumer Behavior, Digital Marketing, and related subjects. He supervises MSc and PhD students in marketing research. His research focuses on green marketing, sustainable consumer behavior, eco-labeling, and online consumption dynamics.

Key research contributions include advancing understanding of pro-environmental decision-making, the role of emotional and moral factors in green marketing, and the impact of technology on consumer behavior. He has published in journals like Journal of Strategic Marketing, Journal of Cleaner Production, and Nature Climate Change.

Professional affiliations include membership in the Academy of Marketing, Chartered Institute of Marketing, and networks like RRING (Responsible Research and Innovation Networked Globally). He has presented at conferences such as the British Academy of Management and the International Conference on Sustainable Development. His work bridges theoretical and practical insights for sustainable marketing strategies.