معرفی
Keran Zhao is an Assistant Professor in the Department of Supply Chain & Information Systems at the Smeal College of Business, Pennsylvania State University. Previously, he held the same position at the Bauer College of Business, University of Houston. His research focuses on digital platforms, artificial intelligence, live streaming, healthcare informatics, and blockchain technologies. He holds a Ph.D. in Management of Information Systems from the University of Illinois at Chicago (2021) and an M.S. in Information Science from the University of Pittsburgh (2016).
Dr. Zhao’s research explores how machine learning and econometrics can improve platform design and user behavior analysis, particularly in live streaming communities and healthcare systems. He investigates topics like generative AI’s dual impact on knowledge exchange, minority influencer effects on consumer behavior, and tokenization strategies for brand marketing. His work bridges technical innovations with social dynamics, addressing challenges in digital asset disclosure, impact investing alignment, and product diversification in e-commerce.
Notable contributions include developing AI tools for auditing pathology reports and creating modular web applications for synoptic tumor reporting. His research has been published in top-tier journals and conferences, emphasizing practical applications in healthcare technology and digital marketing.
- Education:
- Ph.D., Management of Information Systems, University of Illinois at Chicago (2021)
- M.S., Information Science, University of Pittsburgh (2016)
- Key Research Themes:
- Generative AI applications in social platforms
- Blockchain and NFT in brand marketing
- Live streaming dynamics and e-commerce
- Healthcare informatics and AI diagnostics
- Awards: No specific awards listed
- Lab/Team: Focus on AI-driven solutions for healthcare and digital platforms
