Keith D. Yurgosky

Keith D. Yurgosky serves as an Adjunct Professor at the Kania School of Management, The University of Scranton, and has been a Business Consultant at the university's Small Business Development Center (SBDC) since 1994. He specializes in digital marketing, business continuity planning, and entrepreneurship support for small businesses across Pennsylvania and nationally.

Education:

• Bachelor of Science in Accounting, The University of Scranton
• Master of Business Administration in Marketing, The University of Scranton

His professional expertise focuses on practical business applications including social media marketing, cybersecurity, business planning, and startup development. As a certified Google Digital Garage educator and ServSafe® Food Safety specialist, he delivers actionable strategies for e-commerce, market research, and international trade tailored to small business needs.

His recent publications address holiday marketing tactics, business disruption management, and for-profit/non-profit structural comparisons, demonstrating his commitment to real-world business resilience and growth strategies.

Professional Awards:

• State Star for the Pennsylvania SBDC Small Business Network (2017)
• Inducted into Sigma Nu Tau Entrepreneurship Honor Society (2019)
• Google Digital Garage Digital Marketing Certification (2020)

Keith mentors small business owners through SBDC consulting and national training programs, having educated groups of 10-150 attendees at America's SBDC conferences from 2009-2021. He serves on boards including the Lackawanna County Industrial Development Authority and Newton Lake Association, contributing to regional economic development initiatives.

Within the SBDC, he manages web development for the center's digital platforms and mobile app, oversees all social media channels, and conducts outreach in Wyoming & Susquehanna Counties while serving on regional loan review committees.