معرفی
Kawtar Abouhazim serves as a full-time Assistant Professor of Marketing within the School of Business Administration at Al Akhawayn University in Ifrane, Morocco. Her academic foundation includes a Ph.D. in Management Sciences from Normandy University (IAE Caen), positioning her at the intersection of theoretical rigor and contemporary market analysis.
Her research program critically examines how digitalization transforms consumer culture and market dynamics, with specific focus on the strategic implications for businesses navigating technological disruption. This work combines Consumer Culture Theory frameworks with practical marketing strategy to analyze evolving consumer identities and marketplace relationships in digital environments.
Professor Abouhazim maintains active teaching responsibilities in marketing disciplines while pursuing research that addresses urgent questions about digital transformation's cultural and strategic impacts. Her office (Building 11, Office 4) is available for consultation Monday and Tuesday afternoons, supporting student engagement with her specialized expertise in digital marketing phenomena.
