Katrin Pertschy

Prof. Dr. Katrin Pertschy is a faculty member at the Technical University of Central Hesse within the Department of Business Administration and Economics, based in Friedberg, Germany (Office A4.1.10 at Wilhelm-Leuschner-Str. 13, 61169).

Her research spans critical contemporary business domains with emphasis on:

• AI applications in marketing strategies
• Sustainable consumer behavior patterns
• Business model innovation during organizational transformation
• Methodological frameworks for innovation management

She teaches core courses in marketing and innovation management, including Integrated Product and Corporate Development starting winter semester 2024/25, while supervising theses, project work, and case studies. Consultation hours require appointment booking via the Moodle course "Working with Katrin Pertschy", and she is contactable at katrin.pertschy@wi.thm.de or +49 6031 604 3521.