معرفی
Kati Porrino is a Lecturer in Business and Marketing at the Business School of Edge Hill University. Her academic journey includes a PhD in Business, awarded in 2025, and a Postgraduate Certificate in Teaching in Higher Education.
- Doctoral Thesis: Lived Consumer Bodies: An exploration of the role and impact of Social Media on identity construction (2025)
- MBA in Business (2020)
- BA in Criminology with Law (2011)
Research Interests:
Kati investigates the intersection of social media, identity construction, and consumer behavior, with a focus on self-objectification, gender dynamics, and digital innovation in SMEs. Her work bridges discourse theory with practical insights into technology adoption.
Recent Research Trends:
Her publications emphasize knowledge-intensive innovation (2025), social media's impact on identity (2024), and intra-female hostility in digital spaces (2022). Themes include strategic innovation, proactive digital transformation, and critical marketing theory.
