Katarzyna Brander

Katarzyna Brander is a Researcher at the Department of Information and Service Management, Aalto University. Her work focuses on digital consumer behaviors, particularly in gamified fashion platforms and sharing economy dynamics. She holds a doctoral researcher position and can be reached at katarzyna.brander@aalto.fi.

Her research interests explore the interplay between technology and consumer decision-making, with recent emphasis on paradoxical tensions in online fashion consumption and socio-economic implications of sharing economy business models. Key topics include user engagement strategies in gamified systems and equitable platform governance.

Brander's publications include studies on gamified fashion platforms (2025) and sharing economy model equity (2018). No awards have been listed to date. She is actively involved in academic research without noted supervisory roles or lab affiliations.