معرفی
Karam Al Mandil is an academic staff member at the University of Cumbria with a focus on marketing research. He holds a PhD in Marketing from Brunel University London and has specialized in consumer behavior and branding.
- PhD in Marketing, Brunel University London
- MSc in Marketing, Brunel University London
- PGCert in Learning and Teaching in Higher Education, University of Cumbria
- BA in Business Administration, Aleppo University
His research spans consumer behavior, branding, and quantitative research methodologies. Recent work examines how brand experiences influence happiness, loyalty, and pricing strategies.
Al Mandil has received recognition for his research, including the best paper award in sensory branding at the 12th Global Brand Conference.
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