معرفی
Kalyca Becktel is an Assistant Professor in the Department of Communication at North Carolina State University, affiliated with the Ph.D. program in Communication, Rhetoric and Digital Media. Her work bridges communication theory with applied research in public relations, health communication, and policy analysis. She explores how organizational messaging impacts trust, brand loyalty, and public perception across digital and traditional platforms.
Her research interests include social media dynamics, political communication strategies, and the ethical implications of emerging technologies in health contexts. Notably, she examines how framing shapes policy acceptance and organizational culture perception. Becktel also investigates the enduring relevance of classic communication theories (e.g., McLuhan’s medium theory) in modern digital ecosystems.
Her recent articles highlight trends in vaccine safety communication, government trust rebuilding, and the evolving role of endorsements in political landscapes. While no scientific awards are listed, her contributions to understanding brand-public relationships and crisis communication strategies reflect a focus on actionable insights for organizations.
Advising and grants information is not specified in available data, though her affiliations suggest involvement in interdisciplinary academic initiatives. She is part of the Communication, Rhetoric and Digital Media faculty team, contributing to both undergraduate and graduate program development.
