Jyotsna Mukherji

Dr. Jyotsna Mukherji is a Professor of Marketing at Texas A&M International University (TAMIU), School of Business. She transitioned to academia in 1998 after over a decade in corporate India. Her teaching focuses on MBA courses in International Banking and Finance, including BA 5203: Concepts in Management and Marketing. She emphasizes foundational management principles, marketing frameworks, and stakeholder-centric strategies to foster sustainable business practices.

Education:

• Ph.D. in Business Administration, University of Memphis, 2000
• Post Graduate Diploma in Industrial Relations and Personnel Management, Xavier Labor Relations Institute, 1979
• B.A., St. Joseph’s College, Andhra University, 1977

Research Interests: Dr. Mukherji explores the behavior of Hispanic consumers, acculturation effects on consumer decisions, and sustainable consumption patterns. She investigates how family dynamics and social media shape consumer choices, advocating for business strategies that prioritize societal and environmental stakeholders alongside traditional ones. Her work bridges marketing theory with real-world applications in multicultural and ethical contexts.

Teaching & Advising: While no specific grants or advisees are listed, she designs courses to equip students with tools for analyzing management frameworks, marketing mixes, and consumer behavior. Learning outcomes emphasize critical thinking through case studies and essays. She emphasizes the MBA’s role in preparing students for dynamic career challenges and lifelong learning.

Labs/Teams: No formal lab or team affiliations are mentioned in the text.