Julita Vassileva

Julita Vassileva is a Professor in the Department of Computer Science at the University of Saskatchewan, where she has been a faculty member since 1997. She is a co-director of the MADMUC Lab (Multi-Agent and Distributed Multi-User Computing) and has made significant contributions to research in human-computer interaction, persuasive technologies, and AI in education.

• Institution: University of Saskatchewan
• School: College of Arts and Science
• Department: Department of Computer Science
• Academic Rank: Professor
• Lab Affiliation: MADMUC Lab
• Leadership Role: Former NSERC/Cameco Chair for Women in Science and Engineering (2005–2011)

Her research centers on Social Computing, Persuasive Technologies, Personalization, User Modeling, AI in Education, Peer-to-Peer Systems, Trust and Reputation Mechanisms, and Human-Computer Interaction. She is currently investigating Personalized Persuasive Systems, Data-Driven Persuasion, and the use of Distributed Ledgers for Personal Data Management. Her work combines behavioral modeling with technical innovation to develop adaptive systems that enhance user engagement and learning outcomes.

Julita Vassileva's recent publications span topics such as emotional analysis in AI responses, ethical evaluation of manipulative interfaces, gamification user types, dark pattern taxonomies, NFT-based credentialing, gender stereotype impacts in UI, and youth privacy in AI systems. Her research trends reflect a strong focus on ethical AI, user-centered design, and the intersection of persuasion, education, and technology.

Scientific Awards and Recognition:

• NSERC/Cameco Chair for Women in Science and Engineering (Prairies Region), 2005–2011

She has advised numerous graduate students and collaborated widely across institutions, with key co-authors from Dalhousie University, University of British Columbia, University of Chile, and others. Her leadership in promoting women in STEM is evident through her past chair role and involvement in initiatives like WISETales and WISEBlog. She has also contributed to academic service through editorial boards and conference committees.

Laboratories and Research Groups:

• MADMUC Lab: Co-Director, focusing on multi-agent systems, adaptive interfaces, and social computing.
• Previously affiliated with ARIES Lab at the University of Saskatchewan.