Julien Cloarec

Julien Cloarec is a Full Professor of Quantitative Marketing at iaelyon School of Management, Université Jean Moulin Lyon 3, where he also serves as Vice-President for Digital Strategy and Artificial Intelligence. He is an internationally recognized expert in artificial intelligence, with a focus on responsible AI development that balances innovation with privacy protection.

His research interests center on Artificial Intelligence, Privacy in AI, Consumer Behavior, and Digital Marketing. He investigates how users perceive and adopt AI technologies, particularly in domains like autonomous vehicles, brain–machine interfaces, and eHealth, emphasizing the psychological and ethical dimensions of trust and privacy.

His recent publications (2022–2025) reflect a strong thematic focus on the personalization-privacy paradox, algorithmic aversion, and transparency in AI systems. These works appear in leading journals across marketing, technology, and transportation research, demonstrating interdisciplinary impact.

Scientific Awards:

• Prix AFM - Association Française du Marketing pour la meilleure communication (2022)

Julien Cloarec actively collaborates with regulatory bodies, professional associations, and academic institutions to influence public policy and promote responsible AI. He leads research at the Magellan Laboratory @iaelyon and manages educational initiatives such as the Certificate in Artificial Intelligence for Marketing. He advises on doctoral research and has contributed to publications on the doctoral experience in management.

Laboratory Affiliation:

• Magellan Laboratory @iaelyon - Research in Organizational Management