معرفی
Dr Julie Whiteman is a Lecturer in Marketing and Programme Director for BSc Business Management with Marketing programs at the University of Birmingham's Birmingham Business School. She is a Senior Fellow of the Higher Education Academy and a member of the Work Inclusivity Research Centre, with collaborative involvement in the Equal Parenting Project.
- Institution: University of Birmingham
- School: Birmingham Business School
- Department: Department of Marketing
- Role: Lecturer in Marketing, Programme Director
Her research interests span representation, consumption, and social practice, with a strong focus on gender, sexuality, age, and class through an intersectional lens. Pedagogically, she is committed to creating inclusive learning environments. Her work often employs ethnographic and feminist methodologies to critically examine media and marketplace dynamics.
Her recent publications, spanning from 2020 to 2024, reveal a consistent focus on the cultural and ideological dimensions of marketing and media, particularly the stigmatization and exclusion of ageing female sexuality in film, the ideological work of violence in music videos, and enduring heteronormative notions in relationships. These works are published in journals like Journal of Marketing Management and Feminist Media Studies, and in a Routledge research companion on responsible marketing.
- Emerging Scholar Award, Third International Conference on Communication and Media Studies, UC Berkeley
Julie Whiteman supervises PhD students and has extensive experience in research within the Birmingham Business School. She contributes significantly to both academic scholarship and curriculum leadership, particularly in marketing education.
She is actively involved in research centers focused on inclusivity and equality in work and education, contributing to a broader institutional mission of responsible business and social impact.
