Juliane Staubach

Prof. Dr. Juliane Staubach is a Professor of General Business Administration with a focus on Marketing at the Mittelhessen University of Applied Sciences (THM) since 2010. She serves as the Head of the Marketing Focus Area in the B.Sc. Business Administration program and actively participates in university committees focused on internationalization, didactics, and marketing.

Education:

• 1997-2001: Diplom-Kauffrau (Dipl.-Kffr.) in Business Administration from the University of Cologne, HHL Leipzig, and EADA Barcelona.
• 2001-2004: Doctorate (Dr. oec. HSG) from the University of St. Gallen, Switzerland.
• Organizational and Executive Coaching Degree from New York University.

Her research interests center on Marketing, including Strategic Marketing, International Marketing, and Consumer Behavior. She integrates her industry experience from Procter & Gamble into her academic work, emphasizing practical applications in business education and global market strategies.

Professional Recognition: Jury member of the Hessian Export Award (2019, 2021, 2023) and assessor for accreditation agencies (AQAS, evalag, AHPGS). No specific scientific awards were listed.

Advising and Professional Service: She mentors students in the Marketing focus area and contributes to university governance through committee work. Her departmental role includes leading the Marketing team (SP Marketing) and involvement in program development for Business Administration degrees.