Judith Fletcher-Brown

Judith Fletcher-Brown is an Associate Professor in Social Marketing at the University of Portsmouth, UK. She is affiliated with the School of Strategy, Marketing and Innovation within the Faculty of Business & Law. Her roles include Chair of the Faculty of Business and Law Ethics Committee and membership in the Hampshire NHS ethics committee. With over 20 years of teaching experience, her research focuses on Social Marketing interventions for vulnerable communities, including health campaigns targeting women with breast cancer in India and violence prevention for women and girls. Judith’s work aligns with UN SDGs 1 (No Poverty), 3 (Good Health), and 5 (Gender Equality). She has co-authored papers with international researchers and pioneered a mobile health app for community nurses in India.

Her research interests span interdisciplinary health interventions, vulnerable consumer engagement, and crisis management in industries like tourism. Judith has published in top-tier journals such as the International Journal of Research in Marketing and Journal of Business Research. She is actively involved in research projects addressing the night-time economy’s role in preventing violence against women and girls. Judith has also supervised PhD students, including Liz Sharples, and leads externally funded initiatives. She contributes to academic discourse through conference presentations and media commentary on health interventions and social marketing.