Juan Manuel de Toro

Juan Manuel de Toro is a full Professor in the Department of Commercial Management at IESE Business School, University of Navarra. He holds a PhD in Economics and Business Administration from the University of Navarra, an MBA from IESE Business School, and a Law Degree from Complutense University of Madrid.

His research focuses on strategic marketing approaches including:

• Advertising and communication systems
• Brand management and valuation frameworks
• Promotional strategy development
• Media management optimization
• International marketing strategies

His publications demonstrate consistent focus on brand management and marketing strategy, with recent work examining international market entry frameworks and brand identity systems. The research spans both theoretical foundations and practical applications in diverse business contexts.