JuYoung Lee

JuYoung Lee is Assistant Professor at Mississippi State University's College of Agriculture and Life Sciences, holding a PhD from Iowa State University in Apparel, Textiles & Merchandising. Her research examines apparel industry competitiveness, social media applications for rural retailers, and global competence development through experiential pedagogy. Lee maintains active research collaborations addressing textile supply chain dynamics.

Key research streams:

• Competitiveness modeling in global textile markets
• Social media adoption barriers for small businesses
• Virtual fashion consumption behaviors
• Cross-cultural learning interventions

Publications demonstrate strong methodological range:

• Ethnographic studies of collaborative consumption
• Quasi-experimental educational research
• Competitiveness indicator development
• Multi-country industry analysis

Awarded for teaching innovation and scholarly review contributions. Advises graduate student Sneha Chapagain.