Joyce Costello

Joyce Costello is a Lecturer in Public Relations and Leadership at Bournemouth University's Faculty of Media and Communication since 2013. Previously, she served 19 years in the US Army/Department of Army as a broadcast journalist and public affairs specialist, covering international crises and strategic communication initiatives globally.

Education includes a PhD in Public Service Motivation and Volunteering (Bournemouth University, 2016), MA in Advertising and Marketing Communications (Bournemouth University, 2012), and BA in Marketing (Texas State University, 1993). She is a member of professional bodies including the European Media Management Association and Chartered Institute of Public Relations.

Research focuses on public service motivation, pro-social behavior, influencer relations, and employee advocacy within public sectors. She has published extensively on charity marketing flaws, volunteer behavior analysis, and social media's impact on HR practices. Current projects include influencer marketing strategies and CSR initiatives.

Grants include European Media Management Summer School funding (2018) and ITV Advertising Effectiveness research (2017). She supervises PhD student Md Yasin Al Fahad. Active in conference presentations and journal peer-reviewing across public management and nonprofit sectors.