José Duarte Santos

José Duarte Santos is a Full Member (Professor) in Management and Marketing with over 25 years of academic experience since 1999, blending extensive industry expertise with higher education instruction.

His educational foundation includes a PhD in Management and Administration, Master of Marketing, and Bachelor of Business Science, complemented by specialist certification in Marketing and Advertising under Decree-Law 206/2009.

Research focuses on Strategic Marketing and Digital Marketing Strategies, emphasizing practical applications derived from 15 years in corporate roles (1987-2002 in IT sector Commercial/Management functions) and 15 years of consulting practice (2003-2018).

Professional trajectory demonstrates deep integration of industry experience with academic rigor, though institutional affiliations remain unspecified in source materials. Current teaching activities continue without indication of part-time status or retirement.