معرفی
Josue Martinez is Director of the Master of Science in Business Analytics program at UC Davis Graduate School of Management. With over 20 years of industry experience in marketing analytics, including senior roles at Wells Fargo, he bridges industry practices with academic training.
His research applies econometric modeling and machine learning to consumer behavior analysis, pricing strategies, and market forecasting. Recent work focuses on predictive analytics for product choice and retail optimization.
Professor Martinez develops curriculum that integrates real-world business challenges with advanced analytical techniques, preparing students for data-driven leadership roles.
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