معرفی
Joseph McGuire is Associate Professor in Psychological & Brain Sciences at Boston University and Director of the Cognition & Decision Laboratory. His research investigates cognitive and neural mechanisms underlying decision-making, particularly how people evaluate costs/benefits when pursuing goals under uncertainty.
McGuire examines neural representations of subjective value during effortful persistence, self-control dilemmas, and expectation updating. His work combines computational modeling with neuroimaging to understand how frontal cortex regions support adaptive decision policies when weighing cognitive effort against potential rewards.
Current projects analyze lesion effects on persistence behaviors, arousal's impact on visual processing, and altered learning mechanisms in autism. Through pupillometry, behavioral paradigms, and patient studies, McGuire's lab explores how cognitive costs influence choice architecture and how predictive precision guides eye movements during learning.
