Jose Huitron

Jose Huitron is a Lecturer in the Orfalea College of Business at California Polytechnic State University, where he teaches Entrepreneurship. Additionally, he serves as the Director of Student Innovation Programs for the Cal Poly Center for Innovation and Entrepreneurship, overseeing program delivery and mentorship to student-led ventures.

His educational background:

• M.S. in Integrated Marketing Communications, West Virginia University

Huitron is a longtime pillar of entrepreneurial capacity building on the Central Coast. His professional interests include entrepreneurship, digital marketing, content creation, and activating access to capital for underrepresented founders. He has launched several companies in these areas, contributing significantly to the regional entrepreneurial ecosystem through practical application of marketing and venture development strategies.

As Director of Student Innovation Programs, Huitron provides structured mentorship and resource access to student entrepreneurs through the Cal Poly Center for Innovation and Entrepreneurship, focusing on venture validation, pitch development, and scaling strategies for student-led startups.