Jordi Xifra

Jordi Xifra is a prominent academic affiliated with the University of Malaga, specializing in Corporate Communication and Public Relations. His work bridges historical analysis with modern strategic communication practices.

• Key Research Areas:
  • Evolution of public relations
  • Corporate communication strategies
  • Documentary film as PR tool
  • Historical discourse analysis

Xifra's recent publications focus on the intersection of media, corporate strategy, and historical communication frameworks. He has contributed to academic journals like IIRP and Instituto de Investigación en Relaciones Públicas.

His notable work includes analysis of Louis de Rochemont's WWII documentary The Ramparts We Watch, examining its influence on public relations practices. This research connects early 20th-century media strategies to contemporary communication theories.